Toyota Tundra vs Maxus eTerron 9
Two full-size pickups side by side: price, power, towing, payload and where each is sold.
The short version
- Price: the Tundra starts lower, $41,000 against $60,000 (32% less).
- Towing: the Tundra tows more, 5,440 kg against 3,500 kg (55% more).
- Payload: the Tundra carries more, 880 kg against 800 kg (10% more).
- Power: the Tundra peaks higher, 437 hp against 435 hp.
- Powertrains: Tundra: ICE, Hybrid. eTerron 9: EV.
Side by side
| Pickup | ||
|---|---|---|
| Starting price | $41,000Best | $60,000 |
| Max power | 437 hpBest | 435 hp |
| Max towing | 5,440 kgBest | 3,500 kg |
| Max payload | 880 kgBest | 800 kg |
| Length | 5,933 mm | 5,500 mm |
| Bed length | 1,666 mm | 1,700 mmBest |
| Fuel use, combined | 10.7 L/100 km EPA | — |
| Electric range | — | 430 km WLTP |
| Safety ratings | IIHS: Top Safety Pick NHTSA: 5 stars | Euro NCAP: 5 stars |
| Powertrain | ICEHybrid | EV |
| Class | Full-size | Full-size |
| Drivetrain | RWD / 4x4 | AWD |
| Engines / motors | 3.4L twin-turbo V6, i-FORCE MAX hybrid | Dual-motor, ~430 km range |
| Main markets | North America, Middle East | China, Australia, Europe |
| Maker | Toyota Japan | Maxus (SAIC) China |
Toyota
MaxusBest = lowest starting price; highest power, towing and payload. Approximate starting price in USD; specs are best-case maximums across trims.
Where each is sold
- Both are sold in Australia.
- Only the Tundra: United States, Canada, Mexico, Colombia.
- Only the eTerron 9: Argentina, United Kingdom, Germany, France, Spain, South Africa, China, Malaysia, New Zealand.
Availability is compiled from makers’ public information as of November 2026. Launches and withdrawals can take a while to show up here, and trims differ by country. Prices are approximate starting prices converted to US dollars, not local list prices.